Rihanna to perform at the Halftime Show of Super Bowl LVII

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Rihanna will perform at the Super Bowl LVII halftime show, according to the NFL. 

In her first live performance in more than five years, Rihanna will headline THE SUPER BOWL LVII halftime show in Glendale, Arizona. 

The most well-known 15-minute musical performance in history will take place on February 12, 2023 at State Farm Stadium, according to announcements made on Sunday by the NFL, Rihanna, Roc Nation, and new halftime show sponsor Apple Music.

Rihanna’s appearance at the Super Bowl 57 halftime show would be her first in front of the general public in more than five years. Her most recent on-stage appearance was at the 2018 Grammy Awards, where she and DJ Khaled performed “Wild Thoughts.” 

In support of San Francisco 49ers quarterback Colin Kaepernick, who was virtually blacklisted from the NFL after kneeling during the National Anthem during the 2016 season in protest of racial injustice and police brutality, Rihanna previously declined the Super Bowl halftime performances twice, in 2018 and 2019.

“I couldn’t dare do that. For what?” Rihanna told Vogue in 2019 of turning down the halftime shows. “Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.”

However, Jay-Roc Z’s Nation, with whom Rihanna signed and has remained since 2014, has now taken over production of the Super Bowl concert.

“Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn,” Jay-Z said in a statement Sunday. “A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.”

The Super Bowl announcement will no doubt heighten fans’ anticipation for the singer’s long-awaited ninth studio album, or R9 as the Rihanna Navy refers to it. Rihanna last released her critically acclaimed Anti in 2016. 

The announcement comes shortly after it was reported that Taylor Swift was the front-runner to perform at the Big Game halftime show in 2023. However, shortly after that, it was reported that Swift had turned down an invitation to perform, preferring instead to concentrate on her own projects. 

After Pepsi’s ten-year sponsorship of the NFL came to an end, Apple Music entered into a new multi-year deal with the NFL and will be the inaugural sponsor of the 2023 Super Bowl halftime show. Fox will broadcast the XLVI Super Bowl.

“Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world,” Oliver Schusser, Apple’s vice president of Apple Music and Beats, said in a statement. “We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.”

The NFL added, “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

With Shakira and Jennifer Lopez co-headlining SBLIV in Miami, a performance that also included Bad Bunny and J Balvin, the Jay-Z-founded Roc Nation started co-producing the Super Bowl Halftime Show in 2020. Super Bowl LV in Tampa, Florida featured The Weeknd as the musical guest in 2021, and Dr. Dre’s West Coast bash with Kendrick Lamar, Eminem, Snoop Dogg, 50 Cent, and Mary J. Blige in 2022.

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Noble Otto
Noble Ottohttps://ceo.bs-hubonline.com/
Noble Otto is the founder of BS-Hub. Noble Otto has been running BS-Hub for 3 Years alongside he is a Web Designer, Social Media Manager & Content Creator. With over 5 Years of experience he has worked with big brands in Nigeria.

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